Good Day Saves Christmas!

Every year, the promotion department goes big for the Good Day Christmas promo. Last year's won gold at Promax (as have 3 or 4 others in previous years), so the standards are high! So how can we top the great work of the past? 

Determined to top ourselves, we started planning in June and spent the last five months crafting "Good Day Saves Christmas." I was responsible for writing the narration and sound design, while a much more talented coworker handled the animation. Check it out:

Now we just have to figure out how to top it next year! Oh, and this isn't all we have to offer for the holiday season. Stay tuned for the CBS13 holiday promo.. and bring a box of tissues, because there won't be a dry eye in the house! 

Hacking the Signal

Long story short, some antenna users may have lost one of our two channels, and would need to re-scan their channels to find it again. In an effort to bring them back, I produced this commercial (which obviously airs on the station that they DIDN'T lose). 

Bo the Discount Dog

A few years back, we brought a little mutt into our home. Bo, a lab/beagle mix, seemed like a cool guy, and since another family had brought him back, he was 50% off. Can't beat that! 

Since then, he's starred in several CBS13 and Good Day commercials, including this promo that just aired over the weekend. 

It took a lot of treats to just get him sitting still, but the little guy pulled it off! Plus, I can now add professional animal handler to my resume.